The terms you are reading this under.

The website at www.moative.com, referred to here as the Site, is owned and operated by Moative, Inc., referred to as Moative, we, us, or our. These Terms of Use govern your use of the Site. By accessing or using it, you agree to them on your own behalf or on behalf of the organisation you represent, and you confirm you have authority to do so. You must be at least 18 years old to use the Site. If you do not agree, please do not use it.

Read the dispute resolution section carefully. It requires most disputes to be resolved by binding individual arbitration rather than in court, and it waives class action and jury trial rights. You have 30 days to opt out.

Licence

Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Site. Reading our research, quoting it with attribution, and sharing links to it are uses we welcome.

Restrictions

You may not: license, sell, rent, lease, transfer, assign, distribute, or commercially exploit the Site or its content; modify, create derivative works from, disassemble, reverse-compile, or reverse-engineer any part of it; access it in order to build a competing product or service; or scrape, republish, or redistribute its content at scale. Copyright and proprietary notices must stay intact on any copy you are permitted to make.

Changes and support

We may modify, suspend, or discontinue the Site or any part of it at any time, with or without notice, and we are not liable to you or anyone else for doing so. We have no obligation to provide support or maintenance for the Site.

All intellectual property rights in the Site and its content, including copyrights, trademarks, and trade secrets, belong to Moative or its licensors. These Terms transfer no ownership to you beyond the limited access rights above. All rights not expressly granted are reserved.

If you send us feedback or suggestions about the Site, you grant us a perpetual, irrevocable, worldwide, non-exclusive, fully paid, royalty-free licence to use it in any manner and for any purpose, without attribution. Please do not send us feedback you consider proprietary or confidential.

Your use of the Site is also governed by our privacy notice, which is incorporated into these Terms by reference and which describes what we collect, how we use it, and when we disclose it. Where these Terms and the privacy notice conflict on the handling of personal data, the privacy notice controls.

The Site uses cookies and similar technologies as set out in our cookie notice, which also explains how to manage your preferences.

Our research, theses, profit pool analyses, timelines, and readiness tools are published as commentary. They are not legal, tax, accounting, investment, or professional advice, they are not a recommendation to buy or sell anything, and no engagement or fiduciary relationship arises from your reading them.

Figures and projections on this Site are estimates built on stated assumptions, and reasonable people will disagree with them. Argue with the numbers. Do not deploy capital on them without your own diligence.

You agree to defend, indemnify, and hold harmless Moative and its officers, employees, and agents from any claims and reasonable costs or attorneys' fees arising out of your use of the Site, your violation of these Terms, or your violation of any applicable law. We may assume control of the defence of any such claim at your expense, and you agree to cooperate. You may not settle any such claim without our prior written consent. We will make reasonable efforts to notify you promptly of a claim we become aware of.

The Site links to and integrates with third-party websites and services, including our blog platform and video and social platforms. We do not control or endorse them and take no responsibility for them. You use them at your own risk, and the relevant third party's own terms and privacy practices apply.

To the fullest extent permitted by law, you release Moative and its officers, employees, agents, successors, and assigns from all claims, demands, and damages of any kind arising out of or related to the Site or any third-party service. If you are a California resident, you waive California Civil Code Section 1542, which provides: "A general release does not extend to claims which the creditor or releasing party does not know or suspect to exist in his or her favor at the time of executing the release, which if known by him or her must have materially affected his or her settlement with the debtor or released party."

THE SITE IS PROVIDED "AS IS" AND "AS AVAILABLE." TO THE FULLEST EXTENT PERMITTED BY LAW, MOATIVE AND ITS SUPPLIERS DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SITE WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR FREE OF HARMFUL CODE. WHERE APPLICABLE LAW REQUIRES WARRANTIES, THEY ARE LIMITED TO 90 DAYS FROM YOUR FIRST USE.

TO THE MAXIMUM EXTENT PERMITTED BY LAW: (A) MOATIVE AND ITS SUPPLIERS WILL NOT BE LIABLE FOR ANY LOST PROFITS, LOST DATA, COSTS OF SUBSTITUTE PRODUCTS, OR ANY INDIRECT, CONSEQUENTIAL, INCIDENTAL, SPECIAL, EXEMPLARY, OR PUNITIVE DAMAGES ARISING FROM OR RELATED TO THESE TERMS OR YOUR USE OF OR INABILITY TO USE THE SITE; AND (B) OUR TOTAL LIABILITY FOR ANY CLAIM ARISING UNDER THESE TERMS IS CAPPED AT THE GREATER OF FIFTY UNITED STATES DOLLARS AND THE AMOUNT YOU PAID US UNDER THESE TERMS IN THE SIX MONTHS BEFORE THE INCIDENT GIVING RISE TO THE CLAIM. THE EXISTENCE OF MULTIPLE CLAIMS DOES NOT INCREASE THIS CAP.

These Terms cover the Site only. Where we sign a separate written agreement with your organisation for services, that agreement governs the services and its own liability terms apply to them.

These Terms remain in effect while you use the Site. We may suspend or terminate your access at any time and for any reason, including if we believe you have violated them, and we are not liable to you for doing so. The restrictions, ownership, feedback, indemnification, disclaimer, liability, dispute resolution, and general provisions survive termination.

This section applies only to users subject to the laws of the states named. Where it conflicts with another provision of these Terms, this section controls for those users.

California

Under California Civil Code Section 1789.3, California users are entitled to the following notice: the provider of the Site is Moative, Inc., 2626 S Loop West, Suite 130, #1015, Houston, TX 77054. To file a complaint or request further information, write to that address or to hub@moative.com. You may also contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs at 1625 N. Market Blvd., Suite N112, Sacramento, CA 95834, or by telephone at (800) 952-5210. California residents may also hold rights under the California Consumer Privacy Act as amended, described in our privacy notice.

Colorado, Connecticut, Virginia, Texas, and other states

Residents of states with comprehensive consumer privacy statutes may hold rights of access, correction, deletion, and portability, and rights to opt out of targeted advertising, sale, and certain profiling. We conduct none of those activities. The privacy notice sets out how to exercise the rights that do apply and how to appeal a refusal.

Nevada

The opt-out available under Nevada Revised Statutes Chapter 603A, and our position on it, are set out in the privacy notice.

This section affects your legal rights, including your right to sue in court and your right to a jury trial.

Scope

Except as described below, you and Moative agree to resolve all disputes arising out of or relating to the Site or these Terms through binding individual arbitration rather than in court. Two exceptions: claims that qualify for small claims court, brought individually; and requests for injunctive or equitable relief concerning intellectual property. This agreement applies to claims that arose before you accepted these Terms.

Try to resolve it first

Before starting arbitration, the party raising the dispute must send written notice to the other. Our notice address is hub@moative.com or Moative, Inc., 2626 S Loop West, Suite 130, #1015, Houston, TX 77054. Within 45 days of that notice, both sides will meet by phone or video and try in good faith to settle it. If 60 days pass without resolution, either side may begin arbitration.

Rules

Arbitration is administered by JAMS. Claims under $250,000, excluding fees and interest, use the JAMS Streamlined Arbitration Rules; larger claims use the JAMS Comprehensive Arbitration Rules. Unless both sides agree otherwise, the arbitration takes place in the county where you live. Materials and documents are confidential. The arbitration request must include your contact details, a description of the claim and its supporting facts, the relief sought with a good-faith damages estimate, confirmation that the informal process was completed, and proof of any required filing fee.

Authority of the arbitrator

The arbitrator decides all arbitrable disputes, including questions about the scope and enforceability of this agreement, except that courts decide challenges to the class action waiver, disputes about arbitration fees, whether a condition precedent to arbitration has been met, and which version of this agreement applies. The arbitrator may award the same relief a court could, on an individual basis only, and the award is final and binding.

Waivers

BY AGREEING TO ARBITRATION, YOU AND MOATIVE WAIVE THE RIGHT TO A TRIAL BY JUDGE OR JURY FOR ALL COVERED CLAIMS. ALL DISPUTES MUST BE BROUGHT INDIVIDUALLY. NEITHER PARTY MAY BRING CLAIMS AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS, REPRESENTATIVE, OR COLLECTIVE PROCEEDING. If a court finds the class action waiver unenforceable as to a particular claim, that claim may be litigated in the courts identified below and all other claims remain in arbitration.

Fees, batching, and severability

Each side bears its own attorneys' fees unless the arbitrator finds a claim frivolous or brought for an improper purpose. If 100 or more substantially similar demands are filed against Moative within 30 days by the same firm or a coordinated group, JAMS will batch them into groups of 100 with one arbitrator and one set of fees per batch. If any part of this section is found invalid, it is modified to the minimum extent needed to make it enforceable and the rest stands.

How to opt out

You may opt out of arbitration within 30 days of first accepting these Terms by writing to Moative, Inc., 2626 S Loop West, Suite 130, #1015, Houston, TX 77054, or to hub@moative.com. Include your name, address, and a clear statement that you are opting out. Opting out affects nothing else in these Terms.

Changes to these Terms

We may update these Terms. When a change is material we will post a prominent notice on the Site or, where we hold your email address, write to you. Continuing to use the Site after that notice means you accept the updated Terms.

Governing law and venue

These Terms and any dispute relating to them or to the Site are governed by the laws of the State of Texas, without regard to its conflict-of-law principles. For any claim not subject to arbitration, you and Moative consent to the exclusive jurisdiction and venue of the state and federal courts in Harris County, Texas. Either party may still seek injunctive or equitable relief to protect its intellectual property in any court of competent jurisdiction, and either party may bring an individual action in small claims court.

Export, notices, and accessibility

You agree not to export, re-export, or transfer anything acquired from the Site in violation of United States export control laws or the regulations of other countries. By using the Site you consent to receiving communications from us electronically, and those communications satisfy any legal requirement of written notice. We aim to conform to the Web Content Accessibility Guidelines 2.1 Level AA. If any part of the Site is difficult to access or navigate, tell us at hub@moative.com and we will work on it.

Entire agreement

These Terms, together with the privacy and cookie notices, are the entire agreement between you and Moative regarding your use of the Site. If any provision is found invalid, it is modified to the minimum extent necessary to be valid and the remainder continues in effect. Our failure to enforce a provision is not a waiver of it. "Including" means "including without limitation." You may not assign these Terms without our written consent; we may assign them freely.

Copyright and trademarks

Copyright © 2026 Moative, Inc.. All rights reserved. Trademarks, logos, and service marks on the Site belong to Moative or to third parties and may not be used without the owner's written consent.

Moative, Inc., 2626 S Loop West, Suite 130, #1015, Houston, TX 77054. Write to hub@moative.com with anything arising from these Terms.